Wal-Mart Price Matching and Coupon Policy

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This information on price matching is directly from the Walmart website found HERE

Walmart Price matching

Our goal is always to be the low price leader in every community where we operate. Our customers trust us to have every day low prices … there’s no need for “special sales.”

Our unbeatable promise:

Store managers make the final decision in always taking care of our customers, but we do have guidelines for matching our competition.

  • We do honor “Preferred Shopping Card” advertised prices. Must be like items, be advertised and require a competitor’s shopping card, for the discount to apply.
  • We do not honor advertisements that require a purchase in order to receive the advertised price or free product.
  • We do not honor “Buy One / Get One Free” advertisements.
  • We do not honor double or triple coupons or percent off advertisements.
  • We do not honor other retailers’ “Misprinted” advertised prices.
  • We do not honor Internet Pricing.
  • We do not honor competitor advertisements from outside of the store’s or Club’s local trade territory.

The information on coupon policy is directly from the Walmart website found HERE

Walmart Coupon Policy

Walmart accepts the following types of coupons (see guidelines below):

  • Manufacturer coupons (Cents Off)
  • Free merchandise (or manufacturer’s Buy-One-Get-One-Free) coupons
  • Store coupons
  • Pharmacy (Advertising and Promotional) coupons
  • Internet coupons
  • Soft drink container caps

The following are guidelines and limits:

  • Walmart only accepts coupons for merchandise we sell and only when presented at the time of purchase.
  • Coupons should have an expiration date and be presented within the valid dates. Walmart will not accept expired coupons.
  • Internet coupons should be legible and say “Manufacturer Coupon.” There should be a valid remit address for the manufacturer and a scannable bar code.
  • Only one coupon per item is permitted.
  • Use of 40 or more coupons per transaction will require approval by Customer Service Manager.
Alex & Cassie

{ 199 comments… read them below or add one }

EAH March 10, 2013 at 12:53 pm

I don’t have any trouble with ad matching or couponing at Walmart. Then again… My husband use to be the Customer Service Manager (CSM) there and I always take him with me. Most of the cashiers know him and me by now and know that we know the rules better than they do. Plus, Walmart overall has a mindset where they are willing to lose a few dollars on an item because they believe that if they can get you into the store, you are going to buy other things at full price and you will be a repeat customer, which makes them money long term. Sorry the rest of you have trouble. Next time, call 1-800-WALMART and file a complaint. They actually take those seriously, believe it or not. I’ve seen them do crazy things to fix a minor problem the customer had.


boomf December 4, 2013 at 8:43 pm



Yoli March 12, 2013 at 9:55 am

All the coupon policies are ok, but some cashiers get mad when they have to match prices or redeem coupons, like if the money was taken out of they’re pay check, they need to fix that., the people that use wick are in fact taking it out of they’re pay check not me, I’m just using my brain to save some money and not asking for anything free, Walmart is a great store but not always as friendly as they advertise.


Paula March 18, 2013 at 8:08 pm

I agree about walmart’s rude employees. I had a cashier tell me that it might be better for me to go to meijers next time if I was going to price match so many items. This was at mason ohio. I had another one tell me that they don’t accept other store coupons


Ashley April 5, 2013 at 8:16 pm

I was just in Walmart & ad matching & couponing & the cashier was great but the csm called over a manager. I had a coupon that valued more than the item & the manager threw a fit. He said he wasn’t gonna give me money back. I told him that I was still going to pay money bc not all my stuff was coupons & ad match & in there policy that I found. Then I asked to speak w the store manager. I worked at Walmart for two years so I do know the rules. Well he finally came back & told the cashier to do it. He told me he would do it this once but next time I have to pick either ad match or coupons… It doesn’t say anything about you can only do one!!! I think I’m going to the number u left.


Kathy Braun June 2, 2013 at 10:38 am

The manufacturer will honor their coupons, and the store will recuperate the value of the coupon, so it is wrong to tell you you may not use a coupon that is of greater value than price paid for the item.


cynthia September 1, 2013 at 10:35 am

in your post in april you mentioned a number. Is that a phone number? if so can you pass it to me? we went to walmart yesterday and after the time and effort I put into searching the comp ads and organizing them so they were the last items to ring up and use my coupons to get a better savings (ha!) the cashier told me I could not use the comp ad and the coupon for the same item. I just looked up their policies and I don’t see anywhere that you can not use them together. Am I right? did I miss something? I don’t want to waste my time organinzing to be told they wont do it. but that really pissed me off. when I know ive done it before. thanks!


Luna April 11, 2013 at 1:18 pm

Wal mart in Rockwall texas 75087, does not want to match FIESTA or other mexican supermarkets offers. Thay are claiming only big stores KROGER,Tom THumb.
The manager of the store is also saying stores need to be within 5 miles of walmart.
Is this true?


Michelle February 27, 2014 at 1:47 pm

No it is not true! Call or email Walmart directly and they will get into trouble and a manager will call you to help you. When I have a problem I call corporate and within a day or two a manager calls me back. They get into big trouble when you call corporate on them.


Mary April 12, 2013 at 11:58 am

I decided to go to Walmart in Keller TX on Beach and Tarrant to buy Brawny paper towels last night. They had the same product on a in store sale at Kroger 10 for $10 at Heritage Trace. But I decided to be loyal to Walmart. Big Mistake !!!! Because Marcia would not honor any sale prices for any stores unadvertized in store sales. I offered to give her the phone number to Kroger, so she could verify it. But she refused. This is the second time this has happened to me at this Walmart.
The first time, I had to go round and round with Pauline the store manager and she finally agreed to honor the prices as she knew I was telling the truth about the sales at the competitors. I think, I will just go to Kroger and Albertson’s from now on and tell my family and friends to do the same. I had enough. Walmart is wasting my time and energy. Just think, if I would of went to Kroger for the Brawny paper towels I would not have been hassled and Kroger will double my .50 coupon and I would have gotten all of the paper towels FOR FREE. And the Kroger cashier would be happy to see me and then the bagger would offer to help me load my car. Kroger and Albertson’s still believe in customer service. Think about this….The Walmart giant will eventually put the customer friendly merchant’s out of business. Then we will all have to be at the mercy of Walmart’s price’s and thier poor customer service and the continued hassle of making a purchase that they will not match.


christa February 24, 2014 at 1:34 pm

walmart does not match another store everyday price on items – and it states this on the commercials – they AD MATCH ” if you see it in another stores PRINTED ad they match it -


Michelle February 27, 2014 at 1:48 pm

Sorry but they do not honor any price, only if it is in an ad.


TIFFANY April 15, 2013 at 12:35 pm



mina April 17, 2013 at 9:57 am

I went to walmart today to price match a few items from the Walgreens Ad but the CSM said they dont do after register rewards prices. Like if it says pay $2.99 get $2 register rewards = like paying .99 Cents=. A lady i know did this same transaction the day before and the cashier gave it to her. So is it policy not to honor after register rewards prices? Or is it totally up to the CSM and Cashier?


Crystal August 13, 2013 at 7:10 pm

They really aren’t supposed to honor register rewards prices because you actually still pay the 2.99 at Walgreen’s and get register rewards to use on a later purchase. If someone did it for your friend they shouldn’t have.


Janice Moyer November 17, 2013 at 4:58 pm

So what is the difference between the “preferred cardholders” pricing & the register rewards?


debbie April 20, 2013 at 4:25 pm

I went to walmart to price match and coupons. They wouldnt match quite a few of the things I was going to purchase. I was told that becasue the store was too far away. I looked for restrictions about mileage and couldnt find any. She wouldnt take one of my coupons because she said i had to buy two of the items and that was not the case.

she was also rude and keep rolling her eyes at the customer behind me. very bad experience for me. price match is not worth the hassle. i will just start going to the store that has the sale. that way i can also get double coupons on items purchased. They have lost a lot of my business now.


Marge April 29, 2013 at 4:37 pm

I have had some very bad experiences trying to price match at Walmart over the years. The most recent was this weekend when I tried to price match Mountain Dew that was less money at Menards. When I told her that I wanted to price match and the price it was at Menards she said loudly so all the customers behing me could hear “I’ll bet it is” very sarcastically like I was trying to cheat the store and told me that I couldn’t do it. I called the Walmart customer service number and they told me they could have helped with that yesterday and hung up on me. I have stopped price matching/shopping in Walmart in the past due to the rude treatment and then started again. The treatment this weekend and being hung up on without any resolution to my question about Walmart’s price match policy was the last straw. From now on I will always go to the store where the item is and buy it there and at the same time buy anything else I need. I don’t have time for the hassel and don’t deserve the rude treatment because I am trying to save my family money.


Ashley May 16, 2013 at 2:07 pm

I just tried to match a piggly wiggly ad at my local wal-mart. I got the ad in my local paper. The Blue Bunny Half Gallon Ice Cream is on sale for 99 Cents each, limit 5. I got some last night with no problem. I went back today, and they said since the ad shows square containers, and wal-marts containers are oval, they refused to ad-match the item. I was enraged! REFUSED Over a container shape?! It was the same size and brand…. what does the container shape have to do with anything?! I felt insulted by their attitudes. The CSM even pulled out his cell phone to calculate how much I was supposidly trying to *steal* from walmart, and I snaped a picture of him holding his phone… AT THE REGISTER WHILE ON DUTY! Lets see what home-office has to say about that!


christa February 24, 2014 at 1:29 pm

the container shape has nothing to do with and yes a cashier may get their phone out on duty to use the calculator on it – it was not to see how much supposedly “trying to steal”(your words) at times have to use it to figure the price


Kathy Braun June 2, 2013 at 8:32 am

Wal-Mart has the right to its policy. It is, after all, their policy, and the merchandise is theirs, until someone buys it. Naturally, they do not accept another store’s coupon; that coupon is for that store only. The policy reads that they match the price, when the price is not specified, there is no price to match. Other stores know the policy, and purposefully do not print the price in their ad. You can find the policy online, print it and bring that with you to ensure the associates follow the letter of the policy. It is also always a good idea to bring with you any ad you want to match. Further, store managers and assistant managers have full discretion to interpret the policy, and to give a customer what will make that customer happy. Wal-Mart would not be in business long if they only did what makes customers happy.


Janice Moyer November 17, 2013 at 5:02 pm

But above it says they accept store coupons??


Charlene June 25, 2014 at 10:05 pm

Only accept store coupons that list a specific price not an amount off


MELISSA February 4, 2014 at 1:22 pm

I just started price matching and have run into a few bumps already. I just read and printed out the wal-mart policy on coupons and ads. Yes you can use another stores coupons and their reward cards such as Kroger and tom thumb. And yes their policy is to match any local ad! DON’T BE AFRAID TO CALL CORP. OFFICE. The stores hate that. I will be taking my printout with me from now on! It saves me money. Some of the cashiers and floor managers don’t have a problem. Unless you are holding up the line lol. They will do it to get you out of there. The store I go to is in fort worth Texas off Vickory. I have had to argue and call the manager. But yes I get tired of arguing.


Kathy Braun June 2, 2013 at 8:35 am

The policy specifically states “local”. “Competitor” means there’s a possibility you will drive to that store to get a better price. Are you really gonna drive 50 miles, to save a few bucks?
Further, if you bring in a current receipt, that will be honored to let you pay that price.


Kathy Braun June 2, 2013 at 8:39 am

Would anyone be surprised to know some employees of Wal-Mart do not follow policies? A store that tells you in an ad, “Like getting the item for $.99″ has that policy, that ad, to disallow you going to another store to get that price. They know the policy/policies of their competitors.


Debra Fulton June 3, 2013 at 6:59 am

I understand that Walmart has their policies to go by but I also know that if you go to the store without an ad “like the commercial” states, it is up to the store to either have the ad or just allow you to get the item for that price. It is not up to the customer to bring the ad with them. If Walmart doesn’t have the weekly ad for a local store, the customer shouldn’t be penalizes for it. Just let the customer get the item for that price.


B.Taylor June 18, 2013 at 10:17 pm

I went to Walmart last night, they sent another person to “deal with me”, as it was put. They did not honer any of the ad match pricing. I was talked down to and told I need to learn the rules of the store. I was so upset, I went into a panic attack. I felt as if I was being harassed. I can not believe that they came up with this ad match idea and downgrade or get mad when a customer is trying to shop. I actually had one lady tell me this is nothing but f****** aggravation! i was so thankful that my husband was there. My daughter heard her say it and my husband was being polite and told her not to take it out on us. I would really like to speak to Corporate. Im sure Id be wasting my time. I have a panic issues every time I’m in that store.


CJ August 2, 2013 at 11:57 am

I’ve had pretty good luck price matching at walmart & I find it so convenient to get the best price at one place, although admittedly sometimes the quality is a trade-off. I price match produce mostly but sometimes other random things. (shop at N.Tarrant/Beach in FW, TX). I try to make sure I’m armed with information just in case. I used yahoo maps to get the distance to the stores I typically price match to & keep that information on my phone in case they question it. I also always print out any ads I’m trying to match. I’ve only had a request to see something in an ad one time but I think the fact that they see I have my printed ads in hand at the register makes them less likely to question it. I’ve (I put a sticky note on top where I’ve written my price match items & the store I’m matching so I don’t have to look through the ads unless they ask for it.) This might sound silly but I also try to avoid cashiers that seem crabby. I’m ok waiting in a longer line for a cashier that looks friendlier (smiling, chatting with customers as they check out, etc) to avoid the hassle & bad attitude of the wrong cashier. I keep all of my price match items together at the end so I can be up at the counter, ready to say something like “I’m price matching after the bread” and be ready to read off my prices.

My only complaint is that this particular walmart won’t price match store brands to the walmart brand. I miss out on all the good meat, milk, eggs matches. In searching online I’m having trouble finding out whether that is a decision each store can make or part of their corporate policy. They will only price match a national brand…like pilgrim’s pride chicken breasts or borden milk if it was an advertised sale for a local competitor. I have had them tell me if I don’t have the ad & they question it they would need to have the ad on hand at the store, so I prefer to just bring the ads with me. I can understand the need to verify the price rather than taking everyone’s word on any price they come up with but I think their policy should’ve just they must be able to verify it with your ad or their in-store copy rather than saying you don’t need the ad. Of course it’s going to make customers upset when it’s not as easy as the commercials lead you to believe.


clif October 2, 2013 at 5:28 am

CJ and others,
What are other ways to identify which cashiers are going to be more agreeable and accepting to price matching and not be so disagreeable, unpleasant, and rejecting?

You said:
“This might sound silly but I also try to avoid cashiers that seem crabby. I’m ok waiting in a longer line for a cashier that looks friendlier (smiling, chatting with customers as they check out, etc) to avoid the hassle & bad attitude of the wrong cashier.”


Cory Smurf October 12, 2013 at 10:07 pm

I ALWAYS find male cashiers to be way more friendly than the ladies. If there are no male cashiers, I look for a young female- the younger the better! Older women tend to be the ones who act like you are taking money out of their pocket and want to fight you for every penny. If you tend to shop at the same location, learn which cashiers are best (may take a bit of trial and error). Obviously, avoid the cashiers you’ve had issues with in the past. Choosing the right cashier with a good attitude has a lot to do with having a positive experience.


Maggie November 4, 2013 at 4:24 am

I call and get we match Target,Walgreens and Kmart. Our town has 1 grocery store and its private owned…DOES anyone know what major chain stores?Is there a list somewhere? I get different managers and differens csm’s and no results.


Pat November 21, 2013 at 8:54 am

Calling up before you go to the store sounds like a good way to price match before making the trip up there to find out they won’t match the competition. Sometimes price matching can be difficult, so I think that’s an excellent idea if you can get the csm’s name so that they can vouch for you when you show up. As far as a list of major chain stores you should be able to look up a list by googling “biggest chain stores” around the area you live in.


Bliss November 20, 2013 at 11:26 am

Walmart price match is not worth it if they won’t stack coupons. I have problems with basic coupon terminology with my local Walmart. Very frustrating and often not worth the hassle!


Donna December 10, 2013 at 9:54 am

Yestesrday I went to a Walmart near my house to do a price match. The Microsoft store was selling a Dell Pro Venue 8 Tablet for $99. When that was gone they were selling for $199 while supplies last. I see many other Walmarts price-matched this via other people on a forum posting their receipts (and large number of tablets they bought in some cases). I walked in wanting just 2 units for gifts. I brought with me Walmart’s Matching policy to make sure I was not going against it (I wasn’t).

There were about 6-8 units there. After being passed around to 4 different employees and being told no, the Store manager finally broke down at gave me for $199. I did not buy 2 because I was expecting the $99 value to be matched and honored. There are 2 Microsoft stores in the area..one about 20 minutes away from that store.

His ‘logic’ was that the MS store must be sold out by now…which is ridiculous. He would not know that. In addition, the add said the first 20 at $99 and then $199 afterwards. Well, I saw 8 units there….so if he did not sell any that day I should have qualified for those 8 units of the 20 if I wanted them. I wanted 2. I should add it was a snowy day here so that is why I did not move around more. This Walmart is very close to my house.

I need to get this elevated. I don’t want a giftcard. I want the $100 credit on my visa card and the abilty to buy a second unit for $99. That is what the price matching was supposed to be.
While I am somewhat happy I did get a discount, I don’t feel they honored their price match policy—especially when I see other Walmarts (even somewhat near) did..even on multiple units.

I then called the Corporate office today to be told that ‘well it’s up to the discretion of the store manager to honor it or not”. It was black and white. It was a physical; you could go to the store or online;

It was such a good deal that WALMART decided NOT to match it..which is wrong. You either offer it and stand by it (Especially when I proved many other stores are doing so).

Secondly..as a business owner, WALMART is scamming people with those prepaid debit cards. I own a business out of the country and 2 ladies came and spent money at the hotel/restaurant. They had put $800 on their prepaid debit visa card. We got our funds. However when they went online to check their statement WALMART ON OUR BEHALF AUTHORIZED THE SAME SAID AMOUNTS and froze their spending. In other words, they authorized it our BEHALF . They (walmart) held the money on our behalf. We did not authorize this hold. When they called the WAlmart customer service they kept being told that we authroized it. I had proof from our bank this not to be the case. It was not until I went online myself to read Walmart policy “what happens when you use the card at a hotel; what happens when you rent a car, etc”…

It does state there that additional funds are held 7-10 days as pending and then released. But really what traveler realizes that…They were stranded in a foreign country with no money..and it looking like MY FAULT to top it off.

I doubt very much either of my concerns will be handled properly.


dawn January 14, 2014 at 2:34 pm

Does walmart only price match adds only that are on sale for that week? Or are they suppose to honor everyday pricing of other stores?


Barbara Avila March 22, 2014 at 1:04 am

I’m a beginner on this coupon and match up thing. I’m wondering if there a list of stores that walmart don’t match prices with. Stores like Family dollar or General dollar or big lots


Nicole April 14, 2014 at 3:01 pm

They honor all


Rachel April 1, 2014 at 6:54 am

I worked as a Walmart cashier for 5 summers, and you can definitely save a lot of money by price matching! Here’s an article I wrote with my own tips: http://www.ordinaryhomemaker.com/walmart-price-matching-easier-than-couponing-2/
- Rachel at OrdinaryHomemaker.com


Nicole April 14, 2014 at 2:58 pm

I work for walmart and i to add match i make sure I’m using ads in the same city where I’ve shopping at..exact brand, oz, etc.only thing that bugs me behind that register honoring ad matches are when i know im being lied to.


kayla June 4, 2014 at 8:29 pm

Does walmart also honor buy one get one 50% off sales?


Toccara July 1, 2014 at 9:01 pm

Dollar General ran an ad that stated any size any count Pampers Swaddlers diapers were being sold at $9.50. So I take the printed ad to Walmart and get to the register and they state that that doesn’t not apply to the diapers in the box due to it was a misprint of Dollar generals ad. Then after I argue with them and speak with a Dollar general Manager that stated there was no misprint they changed their story stating that it doesn’t follow walmart policy of specific product and doesn’t Specify quantity nor size. I stated yes it does it states any size and count. I called corporate and they stated the same thing. I’m furious because I have purchased items before that stated all or any and there was never a problem. I’m looking to take further action against them for not honoring what they have established.


emma July 8, 2014 at 1:24 am

Yes, that was a misprint. Dollar General put up signs in their stores about a correction in the sale ad. If something looks too good to believe, it usually is. Did anyone think the could get $30 of diapers for $9.50? Walmart wouldn’t fall for this scam.


Lucas Brian July 9, 2014 at 4:58 am

I absolutely agree that coupons save a lot of money. I always check http://www.jamboroo.co/ before heading to super market or any place for shopping. I always get discount and sometime got cash back too.


Nitzia July 29, 2014 at 11:00 pm

Do you guys know how many miles needs to be a store from walmart to price match???


Rachel August 13, 2014 at 2:43 pm

Walmart has a new app for your phone that makes price matching even easier! Check out this post for more info: http://www.ordinaryhomemaker.com/walmarts-savings-catcher/


Jessica August 18, 2014 at 2:42 pm

I have a question that I cannot seem to figure out, I can call customer service but I thought I would try this first. If a store has a sale on say a case of water for $X amount and their ad specifies “limit 1″ and I go to Walmart to price match the case of water, can I get more than 1 for the sale price? Or am I only allowed 1?


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